Top 5 Strategies to Effective Public Speaking

I was never a huge fan of public speaking. I was always very nervous and had this overwhelming feeling the audience was judging my every word. I now know how to overcome my fears and deliver a memorable presentation.

I have summarized for you the top 5 strategies I use to make sure every presentation is a showstopper.

Realize 90% of Nervousness Doesn’t Even Show

The audience usually can’t see the telltale symptoms of nervousness. The butterflies, the shaky hands or the sweaty palms. The key is for you to not focus on them either. You need to focus on the audience. When you do this two things will happen: 1) they will like you more, and 2) much of the nervousness that you feel will go away.

Don’t Avoid Eye-Contact.

When we are nervous, it is a natural reaction to want to hide. When you are standing in front of a group of people where do you hide? You can’t. So you will tend to look down or look away from your audience. If we can’t see them they can’t see us, right? Wrong.

The other trick people try is to look over the tops of their heads. The idea here is that by looking a peoples foreheads, they will think you are looking at them. Wrong again.

You need to look directly into people’s eyes with kindness. Create a rapport with the audience through your visual contact. If anyone smiles when you look at him or her, smile back. This will make you, and the audience, feel more at ease and will make your presentation more genuine.

Identify three people in the audience whom you want to speak to: One on your left, one in front of you and one on your right. Deliver your speech to these three people. Look at each one for about 4-5 seconds and “switch target” to the next person. Don’t maintain eye contact for too long. This will create an uncomfortable situation. You don’t want to creep people out.

By using this technique, it will give the impression to the entire audience that you are making eye contact, because you are sweeping the room with your glances.

Don’t Apologize.

Never start a presentation with an apology. By starting a presentation with an apology for your nervousness or for having a cold, you are drawing attention to something the audience may not have noticed. You are also announcing to the audience, “the presentation you are about to receive is less than you deserve, but please don’t blame me.”

Avoid Rushing Monotone Voice.

A fast paced monotone speech is a sure-fire way to make your audience feel unimportant. It will also cause them to lose focus and become bored. How many lectures did you sit through in school listening to a monotone professor drone on about whatever subject he was teaching? How much of those lectures did you actually remember?

You don’t want to subject your audience to this same torture and you want them to remember what you talked about.
You can easily avoid monotone messages. Before saying a word think about the value of your message. Think about the aspects that create passionate feelings. Think about speaking clearly with compassion. Smile. Tell yourself a joke. Take a huge confidence breath.
Use eye-contact, positively say “you,” and flow with the message. If you do, you’ll hear, “I felt like you were speaking specifically to me.” That’s one of the best compliments you can get. And it proves that you’re speaking TO not AT the audience.

Limit your talk to a few key points.

Narrow down your topic to either one key point for a short talk, or three key points for a longer talk (a talk longer than 30-minutes). Ask yourself, “If my audience only remembered one thing from my talk, what would be the most important thing for them to remember?” The more points your presentation has, the less focus the audience will have on each individual point. Once you have your key points, then create your PowerPoint slides.

If you remember these five key points, you will be sure to knock-em dead

Using Humor in Your Professional Speaking Gig

If using humor in your professional speaking presentation, understand this. People will pay more to be entertained than they will to be informed. Look around you and you will see that the top industry is the entertainment industry. Encompassing sports events, comic acts, movies, television and music, the entertainment industry steadily received trillions of dollars worldwide.

Humor accomplishes many things in your presentation. Here are some things that humor can do for you!

1. Humor helps you connect with your audience. Make yourself more relatable with your audience as they begin to see that it’s not all about the information. Humor draws your audience to you because people are naturally drawn to positive things.

2. Humor makes you more approachable and likeable as a speaker. Your audience will see you as being more down to earth and again, relatable.

3. Humor creates interest in your topic as well as yourself. Humor just makes things interesting to follow. People like to laugh.

4. Humor helps to keep the attention of your audience. Your audience tunes out because they get lost in your presentation. By using humor, it’ll be harder for your audience to tune out because they will want to hear your humorous story.

5. Humor strengthens point and ideas you want to highlight in your presentation. Funny stories are memorable and can strengthen the point of your message. Television sitcoms are famous for taking real life situations and presenting them in a humorous fashion.

6. Humor removes hostility in your presentation. If there were any ill feelings towards you or your message, humor lightens the mood of your audiences and disarms negative emotions.

7. Humor helps connects pieces of information in your topic. Work humor into the transition points of your presentation. In that way they will be the bridge that connects the points of your message together.

8. Humor helps paint mental images in the minds of your audience. Self-effacing humor is often relatable to your audience because they can see themselves having those same situations.

9. Humor makes your presentation more memorable. People remember when they laugh. They’ll remember funny stories or funny instance during your presentation.

10. Humor lightens a heavy topic. People can only take so much of heavy topics. You don’t want to make your audience feel depressed even if your topic discusses a very grave matter.

11. Humor can bring in better evaluations and more product sales. Humor warms your audience up to you. In doing so, your audience will be more open to purchasing your back of the room products as well as give you a better review.

12. Humor will make people happy. People want to enjoy your seminar. They want to have a good time and they want to be happy. Humor helps you achieve that.

Humor can add so much variety to an otherwise dull, information only presentation. Helping to connect you with your audience, humor is a great addition that can bring you better speaker reviews and increased revenue. Add some spice to your message by incorporating humor!

What Does the First Year of Professional Speaking Look Like?

Unless you’re already a celebrity, you’ll have to work through building your professional speaking career from the ground up. This does mean work, but if the topics you plan to be speaking on are your passion, this will not be a chore to do! Also, depending upon how fast you are able to build connections and establish your reputation as a speaker will determine how fast you pass through this phase of career building.

The first phase of building your career is filled with getting the word out that you are available for hire as a professional speaker. You’ll also gain experience as you speak for free. Yes, that’s right – free. Your goal is build a database of clients and testimonials concerning your work before you hit the big time. One resource stated that you should plan on speaking for free for at least 200 hundred times to build a successful reputation and foundation of experience. The reason for all of this is that many speaker bureaus and meeting planners want speakers with experience and an established reputation in the field they’re in. As of now, you are working on creating your future success!

Here are some things you can do as you begin your professional speaking career.
1) List the topics you can speak on. Join a social network like LinkedIn (known as the social network for professionals) or forum and list those topics there.

2) Write some articles on these topics and post them on the free article websites. You can also post articles on your own website and add them to social bookmark sites. Whoever reads your article will see your bio at the bottom of each article and you’ll promote yourself as a speaker for these topics!

3) Get as many free speaking engagements as possible. Check with your local library or the Chamber of Commerce. Get feedback from your free speaking engagements and start compiling a list of these.

4) Take a professional picture of yourself. People want to feel connected to you and personalizing your website by adding your picture to it is just one of the ways. Additionally, you’ll need a professional photo for your portfolio

5) If you’re an expert in a trade, write articles for your industry’s trade publications. Sometimes these publications will ask for a short (1-2 sentence bio) where you can list “professional speaker” as part of your career listing. One benefit is that you can also get paid writing.

6) Get online and create a blog or website about the topics that you cover. Utilize social networking to build relationships with potential clients as well as peers in your industry. Promote yourself as a professional speaker and a thought leader in your industry.
7) Add a tagline to your email signature. Whoever gets your emails will see that you are a professional speaker for hire.

Research the industry for pay rates and start developing a fee schedule for your speaking engagements. We mentioned earlier that you should expect to speak for free, however, speaking for free could easily turn into a paying job for you. What would you charge?

9) Create a demo video of a speaking event you’ve done. You can use clips from several of your speaking jobs (including the free ones).
During this first phase, you’re basically building your professional speaking portfolio. You’ll need this portfolio to go after higher paying jobs with speaker bureaus and meeting planners. You’re already working towards your future success!

What Makes a Great Professional Speaker?

People think that you have to have all this skill and talent to become a professional speaker, however, there are other important factors that determine your success. Technically, you can say and do all the right things. You can have the right information and present it in an organized format, but your true success will be found in your ability to connect with your audience rather than presenting a speech well. People don’t care how much you know until they know how much you care!

Here are your real tools that you’ll need to have that will spur you on to success! Making a mistake at the podium doesn’t mean failure. Your biggest mistake is not reaching your audience with the message you have!

1. Your attitude speaks through and through. Why are you presenting this information? Are you here because it’s a job requirement or a way to make money? The attitude you take concerning the material you present will show through in your presentation.

2. Your passion communicates more than you’ll ever say! Passion brings a professional speaker’s material to life for their audience. Your audience will know if you are passionate about what you’re speaking about or not. Moreover, they will need to draw on your passion to move them into taking action.

3. Your ability to empathize with the needs and wants of your audience will make you a success! You must have an ability to respond in a split second to the needs of your audience. In order to do this, you have to start interacting with your audience to get a feel for where their hearts and minds are concerning your message. You’ll have to think quickly on your feet and be able to adjust your message and you’ll have to become sensitive to “feeling” out your audience.

4. Your ability to make your message easy to understand and implement will help you reach more people! The easier your solution is, the easier it will be for your audience to take the action you’re recommending in your presentation.

5. Your physical energy communicates the passion and life in your message. Excitement is contagious. So is monotony. You’ve got to get your audience excited about what you’ll be presenting. This requires having the physical energy to rev up your audience as you speak excitedly, move about the room excitedly and present your material in an exciting manner.

6. You must love in order to become a success. This is the heart and soul of true charisma. A general love for what you do, the topics you speak on and the people you’re speaking to are needed elements to your speaking career. This love will pass on even when you are talking about the latest theory in quantum mechanics!

These little talked about characteristics will be the true foundation of your success! More than technical skill, these soft skills are the real tools you’ll need to get bigger paid speaking jobs. These tools are the elements that will draw your audience to you. If you take the time to work on building these skills, your success will be inevitable.

Unapologetic Public Speaking – Speaking With Confidence!

In the romantic movie, “Love Story”, a phrase about love was introduced that went, “Love means never having to say your sorry”. And while anyone who is married knows how untrue that is, we could easily adapt that concept to the world of public speaking.

As a public speaker confidence is key. That means if you’re doing your job right, there will never be a desire or a need to say your sorry to your audience.

The psychological principle behind this rule is solid and it’s not based just in ego. This rule is not created to make you out to be some super-hero who never makes a mistake. The foundation for this rule is that you have absolutely nothing to appologize for if your audience and your message is matched up with perfection. That doesn’t mean you’ll always get this perfect. With time and developing a skill of reading the audience, you’ll be speaking with more confidence than ever.

When a speaker gets up before a group, there are the assumptions that the crowd has about you. And they want to know that these things are true so they know they will be made to feel comfortable during your presentation. The core of those assumptions are….

. You are confident.
. You know what you are talking about.
. That you like them, are passionate about your subject matter and are genuinely happy to be there.
. You are comfortable in the public speaking role and
. They want to like you.

These assumptions are strongly ingrained into the psychology of a crowd and you can relate to them as you have listened to a speaker.

If that speaker is at ease, relates to the crowd in a confident easy going way and is not easily “thrown” by the little things that happen during a talk, then you relax and in doing so, you are more open to what the speaker has to say.

Learning to react to issues that come up or to handle objections or perceived errors or weaknesses in your script is just part of becoming confident as a speaker. When you do have to adjust, lose your place or respond to a question that points to a flaw in your presentation, the real issue that is on trial here is not the problem or even how you answer. It is whether you can handle that problem with grace and poise and move on that makes the difference.

If you become flustered or violate that assumption that you are confident and you know what you are doing up there, you create insecurity in the audience.

And that is the last thing they want to experience. An audience is a captive population and they know that. So they want to like you and be able to trust you to be their captain and safely guide them through to the other side, even if the trip is a bit bumpy along the way.

This is why an apology for a problem, a weakness in your material is a big mistake during a presentation. Think about how uncomfortable you feel when someone is speaking before you and are apologizing for their talk.

If you come across challenges or problem questions it’s much better to approach it head on and say something like “Great point! Let me find that out for you and get back to you personally.” Handling a challenge in this manner allows you to maintain an air of confidence and portray a leadership that invokes greater confidence in you as the speaker.

Remember that they are there to hear you and are actively waiting for you to take the lead. Lead with confidence and never apologize – that attitude will never stear you wrong!

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