Story Pitch Follow Up

Story Pitch Follow Up

Have you ever submitted a story pitch that got zero response?  If so, you probably thought it was long dead and haven’t given any more thought to it.  It always makes sense to be prepared, you never know when a publisher may want to pick up your story.

How to Follow up Your News Releases and Story Pitches

By Joan Stewart
The Publicity Hound

Can you remember a story idea you pitched a year ago that resulted in no news coverage of any kind?

If so, how quickly could you respond if a reporter called you today wanting to cover the story? Would you start groping for words, or asking stupid questions like “Who did you say you wanted to interview?” Or would you be ready, on a second’s notice?

Sound ludicrous? Well, it happened to publicist Jill Lublin, who knew how to handle it, and it can happen to you, too.

A few years ago, Jill pitched an idea about one of her clients, a professional speaker, to Meeting Planner magazine. Despite several follow-ups, she never got a response.

“Then one year later–count ‘em–365 days later, I got a call and this reporter said, ‘Yes, we want to do the story, and by the way, tomorrow. Are you ready?’ And of course the answer is yes, you’re always ready when the media calls.”

That’s valuable advice regarding follow-ups. Never assume a story pitch is dead.

Jill, co-author of the book Guerrilla Publicity,” also says:

When following up, remember The Rule of 7. That means you should follow up seven times, using a combination of phone calls and emails, before you stop contacting journalists. But always be ready in case they call you.

Never follow up on routine news releases announcing things like promotions or awards you’ve won, or they’ll view you as a pest. Your efforts are better spent following up on larger stories you have pitched.

When following up, concentrate on benefits. Explain how the idea you are pitching is the solution to a problem–and do it quickly, in fewer than 30 seconds.

When you call or email, don’t say, “Did you get my press release?” or “I’m following up on a call I made two weeks ago.” Jill says: “I typically will say, ‘I sent you some information.’ That’s my code word for press release. What I have found when talking to the media is they hate when you call them up and say, ‘Did you get the press release?’ What they love is for you to talk about the information in terms of how it can be readily used by them, and why they would care. Really. That’s the bottom line. Why would they care?”

When following ups, never, ever ask a reporter to alert you when the story is printed, or to send you a certain number of copies of the story. It’s your job to monitor the publications, then call the circulation department and order however copies you want. Expect to pay for them.

Jill shared dozens more tips for follow-ups during a live teleseminar called “Failproof Ways to Follow Up After Sending a News Release or Pitch Letter.” Read more about what we discussed or order the CD, the cassette tape or the immediately downloadable transcript.

This article on following up after a story pitch has been bought to you by:

Publicity expert Joan Stewart shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice. Get more publicity tips at www.PublicityHound.com (link to http://www.speakersuccessonline.com/publicity-hound.htm) – that’s my affiliate link.

I hope you’ve found this story pitch article helpful and are always prepared for that call.

Read more related Publicity articles here:

How To Get Publicity

Get Publicity with Briefs & More

Get Publicity With Briefs & More

If you’re looking for a good way to get more publicity, then try writing up some briefs, fillers and quizzes. Read the article below for ideas.

Editors Love Briefs, Fillers & Quizzes

By Joan Stewart

Pick up any national magazine, flip through the pages, and count the number of short articles you see. They can include those little 3-inch fillers, short quizzes, 400-word “how-to” articles or resource boxes.

Editors love them. And you can generate some fabulous publicity for yourself by writing them.

1. Because they are so short, editors often rely on them to “fill a hole” on the page. A 75-word brief stands a much better chance of being published than a 750-article.

2. Briefs help portray you as an expert in your field.

3. They appeal to readers with short attention spans and can be skimmed quickly.

4. They’re easy to write. And you don’t need to submit a query letter to editors.
Simply snail-mail, fax or e-mail the copy.

5. Unlike a story idea pitch, or a longer article you are submitting, you can usually
submit briefs to editors at a variety of non-competing publications at the same
time. Editors don’t expect exclusivity on these items and usually don’t care if they
appear in other publications.

6. You can promote yourself, or your product, service, cause or issue much more in a
brief than you can in an article you would write.

7. Briefs are an excellent way to promote a new book, particularly if you are willing to
give away free advice in the brief that ties into the book. You an include a web site
URL or contact information where readers can buy from you.

Types of Briefs

Briefs come in all shapes, sizes and formats. They include how-to articles, tips sheets, quizzes, new product announcements accompanied by a photo, and polls and surveys. If you work within a particular industry that has its own jargon, you can also supply a list of industry words and definitions so readers can better understand your industry.

Sometimes all you need to do is provide editors with a list of resources on a particular topic. If you write books on marketing, for example, you might provide a list of the top three marketing web sites, top three marketing magazines and top three audio tapes on the topic of marketing for small-businesses. This brief can be used as-is, or it can be used as a sidebar to accompany a longer article on marketing that someone else has submitted.

Now get going. Dozens of editors out there are waiting for your briefs. If you need step-by-step directions on how to submit briefs, see “Briefs, Fillers & Quizzes: How to Write Them and Why Editors Love Them.”

This article on how to get more publicity was brought to you by:

Publicity expert Joan Stewart shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice. Get more publicity tips at www.PublicityHound.com (link to http://www.speakersuccessonline.com/publicity-hound.htm) – that’s my affiliate link.

I hope you’ve found this article on how to get publicity using briefs, fillers and quizzes useful and will use it to get yourself more press!

Read more related Publicity articles here:

How To Get Publicity

Speaker One-Sheet

Speaker One-Sheet

A speaker one-sheet is an important tool that will describe you, the speaker, in the best way possible. Taking some time to have one completed will showcase you as a professional.

What are the Essential Elements of a Speaker One-Sheet?

You meet someone who could hire you for your expertise and services. In the spirit of getting to know you, that decision-maker asks, “What do you speak about?” or “How do you help organizations?” or “Which groups have you worked with?”

These questions become your opening to convey how you assist people and why you’re the one experienced to do so. That’s exactly what a speaker one-sheet does, too. To convey that you’re a “must-have” expert, your one-sheet needs to be written and designed effectively.

Answers Key Questions

Your one-sheet, in effect, succinctly answers these seven questions that decision-makers would ask you in person at a first meeting:

1. How would you describe your area of expertise?

2. Whom do you work with and give presentations to?

3. What are the benefits of hiring you—

for the leaders of the organization?

for the participants in the ranks?

for organizational progress?

4. What have you done that makes you an expert?

5. Which groups have you worked with before?

6. What did participants think of your contribution?

7. How can you be reached for more information?

Well-crafted words on your one-sheet answer these questions in the form of seven corresponding “must-have” elements:

1. Topics/Programs

2. Target Audience

3. Benefits (especially in headlines)

4. Biography

5. Client List

6. Testimonials

7. Contact Information

Adding Personality with Your Brand

Even if you have all of these elements in place, what turns it into a stronger “must-have” piece that represents you? In a word: Personality. Use bold, creative, unique graphics that support your brand, and set you apart from your competition. Follow up with a strong logo and a powerful tag line.

Discover 6 secrets to boost the buy appeal of your one-sheet. What if YOU could know the secrets of a 1st class graphic designer that would help you create amazing marketing materials in a few hours, would you want to know how? Find out now at www.BuyAppealMarketing.com

You are welcome to “reprint” this article on how to design a speaker one-sheet as long as it remains complete and unaltered (including my “about the author” section at the end).

This article about speaker one-sheets was brought to you by:
Karen Saunders is the author of “Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!” Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! Pick up FREE articles, audio classes, eCourse and ezines at http://www.macgraphics.net

I hope you’ve found these tips on one-sheets useful.

Other related Speaking Articles:

Running Your Speaking Business

Speaking Engagements

Speaking Engagements

Feel that you have something of value to share at a speaking engagement but have no idea where to begin looking? There are some great ways you can find wonderful engagements that you can be involved in.

14 Fabulous Ways to Get Paid Speaking Engagements

Sometimes finding good leads for speaking gigs can feel a bit like hunting for a tropical spa with umbrella drinks in the dessert. It’s easy to get discouraged. But yet when you see superstars that are booked solid, you know that it can be done. So how do you find leads for paid speaking engagements? Below are 14 techniques you can use to find good contacts and get yourself booked!

1) It all starts with the niche. Networking expert, Lillian D. Bjorseth (www.Duoforce.com), says that before you begin marketing, you need to define your niche.

According to Lillian, a niche can be defined as types of organizations you want to speak for, an industry you want to specialize in, or a subject matter. By defining a clear niche, you instantly set yourself apart. The next challenge of course is to become known in your niche.

When you become the leading authority in your field, people seek you out. Speaking trainer Burt Dubin (www.burtdubin.com) says, “There’s no point in
being a fine marketer until you have expertise to offer. And your expertise has gotta be in a specific niche. A niche where folks with cash in their jeans recognize your value and are willing to invest in what you alone know. Here’s how to select your niche: identify the topic or issue in which you’re willing to do endless and ongoing research for a market with the means to pay you.”

2. Free to Fee. Speak for free in places likely to have people who could hire you for fee. Often there are people in these audiences who could hire you. Check your local Kiwanis, Lions Club, Chamber of Commerce, and Rotary
clubs.

After speaking recently in the Women’s Economic Development Outreach event, someone in the audience hired me for a speaking engagement for their group. If they hadn’t seen me speak in person, it’s very unlikely that this person would have contacted me.

3. Attend Events – Go to the events that your ideal clients attend and mingle with the decision makers who could hire you. “The Transition Man” Johnny Campbell (www.TransitionMan.com) says, “Research the event ahead of time. Know who will be in attendance. Have a hit list of people you want to connect with. Ask first what THEY do so you can tailor your 30 second pitch to address how you can help with their specific needs.”

Johnny likes to go to chamber meetings and sit at the far end so he goes last introducing himself. That way he can listen first to who is in his audience and tailor his 30 second introduction. Once he did this and a gentleman was so impressed that he immediately handed him a business card and said, “Call me.”

4. Speaker Directories. There are websites that list speakers for a fee. Meeting planners sometimes go to these directories looking for a speaker on a certain topic.

Here are two that you can check out:

Speaker Services – speakerservices.com
Speaker Zone – www.speakerzone.com
5. Smile and Dial. Flipping the pages of a meeting planner directory and cold calling can drum up business. Most speakers who use this approach successfully make 40- 50 calls everyday. If you are smart about finding the
“right” targeted leads to call, this is especially effective.

Here are three sources for this information:

A) Douglas Publications – www.douglaspublications.com
They make 2 publications: The Directory of Association Meeting Planners and Directory of Corporate Meeting Planners.

B) NTPA Directory (National & Professional Associations) It lists national conventions, meetings, and trade show dates for over 7,700 trade and professional associations with an annual report published each February.

C) Columbia Books, Inc. – www.columbiabooks.com
6. Google your way to leads. Google makes it so easy to find leads. You can search for events in your industry or to find who your competitors have spoken for.

7. Ask from the platform for referrals. Keynote speaker and master certified coach, Rich Fettke (www.Fettke.com) says this when he speaks to groups “As you can tell, I am really passionate about what I do. If you know of a group who could benefit from this message, please hand me a business card afterwards.”

8. Referrals. Ask for referrals from existing clients who have hired you to speak. If you ever have to lower your fee, you ask for letters of recommendation and referrals as part of the deal in exchange for the discount.

Burt Dubin (www.BurtDubin.com) offers this tip to reward those who refer you.

“Let your clients or customers know they are rewarded for referring folks who invest in what you offer. Give appropriate gifts, depending on the size of the ticket. I give a choice of gifts. A dollar amount in cash or a higher dollar amount given to their favorite charity in their name, or a certain dollar amount in free product. Reward referrals generously.”

My personal thought is that a heartfelt note, a Starbucks gift card, a phone call, or even flowers is a wonderful way to say “thank you – I appreciate your referral!”

9. Get on Your Prospect’s Radar Screen. Top of mind status comes from word of mouth of your clients, being “seen” in the pages of print media, and from testimonials of audience members.

Know where your audience goes and be there. This includes your prospect’s ezines, clubs, organizations, bulletin boards, and magazines.

10. Speaker Website. An effective speaker website gives a meeting planner everything they need to decide that you are the perfect speaker for their event. You’ll want to include downloadable one sheet (brochure), testimonials, program descriptions, media coverage, results gained for other clients, and your speaker video.

Lillian D. Bjorseth, the Networking Expert, (www.Duoforce.com) shared how she got a lead from a major company who wanted to hire her and found her on the website. The person came back to their planning committee who said, “You found her where?” “Have you even seen her speak? My reputation is on the line here.” Then after reading testimonials from clients who hired Lillian to speak, they were happy to hire her.

In the past 2 weeks, having a speaking video on my website has gotten me the job. A client was hemming and hawing and said, “Can we see you speak somewhere locally first?” I told them where they could view my speaker video on my website and in 5 minutes they called back to book me.

11. Join organizations where people can hire you or might be able to refer you to people. Review your organization memberships at the end of the year before you renew to make sure that the fees was worth it.

12. Publicity rules! Red Zone Marketing speaker, Maribeth Kuzmeski (www.RedZoneMarketing.com) says that hiring a full time publicist has made all the difference in her speaking career. She says that when people have seen your face enough times in publications they get to feel like they know you.

13. Invite prospects as your guest when you speak to groups. That way they can experience you firsthand. After they experience the power of your speaking, they are likely to hire you or even refer you to others.

14. Building relationships. Communication expert, Cyndi Maxey (www.CyndiMaxey.com), says her secret is to keep in touch with her clients and prospects. She sends articles to them to let them know she is thinking of them. She also likes to send cards and call them from time to time. As Cyndi says, “Never let them forget your name. You want to be top of mind when they are ready to hire.”

I hope you’ve found these tips for getting a paid speaking engagement useful.

Other related Publicity Articles:

Running Your Speaking Business

How to Make a Sale

How To Make a Sale

Building your business on the internet is no small feat. You’ve got a lot of things to consider and get in place and then you have to start selling. Here are some great ways to show your potential customers value and how to make that sale happen.

‘Dip your Toe’ Ways to Prove Value and Make the Sale

By: Kristie Tamsevicius

One of the problems you face when marketing your product on the Internet is that the whole transaction is based on trust and proving value. Your web site plays the crucial role of presenting your message of what you are about, why clients need you, how you can help them, and to build trust. You need to prove the value of your product to the customer so that they aren’t afraid to risk their hard earned money. Building trust is especially important if
you are selling a higher priced item and people need assurance that your product/service is “worth” the money.

Here are some ways to build trust with customers by letting them “dip their toe” in the water and try your services in low risk ways. After they experience the value for themselves, then they will be ready and eager to “jump in” and purchase your full-blown or tie-in product
offering.

1) FREE TELECLASS – Offer a free 1 hour teleclass on a given topic. If you “wow” them with the free teleclass, then they’ll be eager to take the follow up for fee teleclass that offers more comprehensive coverage on the topic. Just make sure you don’t give it ALL away in the
freebie. Give them a sexy tease into what the fee class will do to build upon what they learned in the free class.

If you are looking to learn more about how to create and conduct a teleclass, you’ll find more information from Phil Humbert’s site here: http://www.philiphumbert.com/Bridge.htm. He teaches many successful for fee teleclasses and has taught others to do the same.

2) PROBLEM/SOLUTION APPROACH ARTICLE – Write an article the presents a problem and shows how your product/service solves the problem. This proves your value “up front” and tells customers how to contact you to “solve” the given problem your article addresses. At the end of the article, include an author bio, which includes: a teaser about your product, contact info, and a “special” discount, which makes it an offer, they can’t refuse! Read this cleverly written article about “The 5 Tactics Your Internet Business Must Employ Immediately if You Want to Prosper in the Next 90 Days” which leads you to sign up for his ezine. Clever huh?

3) FREE EBOOK – Write a mini ebook/brochure that presents a problem and offers a solution. Think of it as an “infomercial”. Say for example, you figure out what the top 10 problems are for your target audience. Then, either give them the answers, or give them the questions/tools to help them access their level of need. In the back of the ebook, you can offer a discount and information about the products/services you offer that will help them solve these problems.

4) FREE AUTORESPONDER COURSE – Create a free 5 week course designed to help them with a particular issue. Offer the autoresponder course on your web site. To get a better idea, here’s a FREE 5 day marketing course you can sign up for: Once they see the value of the information your present, they will want to buy the full-blown version of your product/service. A great free sequential autoresponder is http://www.getresponse.com

5) RADIO INTERVIEW – Think of this as an “audio” infomercial. By doing a radio interview you get a great chance to showcase your expertise. When people hear your voice in person, they feel as though they know you. It provides a believable forum for you to present your marketing message. My radio interview about from Money Room and Let’s Do Biz Online do a great job of showcasing my ebook expertise and really boost my ebook sales. Take a listen here: http://www.kcustom.com/cgi-bin/sgx/d.cgi?ultimate-10000 .

6) TESTIMONIALS – Testimonials let the customer live vicariously the experience of others using your product. If you have customers who love your “stuff”, I strongly encourage you
to ask if they’d mind writing a testimonial for you about their experience using your product or service. There is NOTHING more powerful than the words of a satisfied customer to build trust. For example, I know that contracting a web developer will cost roughly $1000 to create a small business site. I show the value of my extra friendly killer customer service thru the testimonials on my web site here: http://www.kcustom.com/testimonials.htm. This proves up
front the level of service I offer and goes a long way to build trust with my future customers.

7) FREE CONSULTATION – Consider offering a free half hour consultation to prospective clients. This is an especially successful way to get your foot in the door with clients interested in your products/services. Remember the Kirby Vacuum salesman who shows up at your home to show you why you need a better vacuum and how his product will solve your cleaning needs? Use this time to access your client’s needs and tell him the specific ways that your service would address his needs. The conversation time allows you to build a personal rapport
and trust.

SUMMARY:
The biggest profits are made from people who have remarkable ideas that change the world. By proving the value, you take the risk out of purchase. It’s all about proving “Will your product so what you say it will do and does” and “Does that product provide enough value for the price? By giving customers a low risk way to realize the value of your product, you’ll make it build the necessary trust to make the sale.

If you’ve found this article on how to make a sale helpful, have a look through some of the other articles in the link below.

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Web Site Strategies

Passive Residual Income

Passive Residual Income

Creating a passive residual income is the dream of many online entrepreneurs and it can become a reality with some planning and good business sense. Here are eight keys to building your passive income online.

8 Keys to Creating Passive Income

by Kristie Tamsevicius

Every online dream begins with the vision of opening your email box and “like magic” the money comes rolling in. It’s true — building a passive income is your key to earning more money without working harder. While it’s unlikely you’ll earn millions overnight, building a passive income is a smart way to supplement your existing income. Here are some ideas for how you can build an automatic income source for your online business.

1) AFFILIATE PRODUCT PROGRAMS
Affiliate programs allow you to earn income selling other people’s products. There are literally THOUSANDS of affiliate programs that you can sign up for in every category imaginable. Whether you are interested in selling ebooks, toys, magazines, or kitchen utensils, I guarantee there is a shop in that category with an affiliate program.

Here are some criteria to use when selecting an affiliate program. Choose a quality product that you personally believe in. You need to actually try and buy the product yourself. This allows you to personally buy into what’s great about the product so you can write a killer personal testimonial. Additionally, try to find products that offer higher than average commissions. Why work your buns off selling a 5% commission product, when you can sell one that offers 30, 40, or even 50% commissions?

If a deal sounds too good to be true, it probably is. You can investigate a company by Checking them out with the Better Business Bureau in the business’ native state. http://search.bbb.org/search.html

2) CREATING YOUR OWN INFOPRODUCTS
What is your secret to success? Success sells, and if you have your own personal method to getting there, others will pay to hear it. That’s why ebooks on how to succeed are topping the sales charts. Ask yourself, “What you know that is special, unique, and could help others?” The answer to that will make a successful infoproduct.

=> Do you know how to:
fix something, find something, save something, do something more quickly, do it better,
do it more efficiently, do a greater amount of it, do it with greater quality, do it less expensively, do it more easily, do it more often, be happier doing it, do it automatically, or more effectively, take existing knowledge and apply to a new situation

3) CREATING YOUR OWN SYSTEM OR SOFTWARE
Franklin Covey has created a whole income by showing others the secrets to his prioritization and organization. He packaged his methodology and sells the tools, classes, and equipment to help people achieve those same results. http://www.franklincovey.com. Do you have a unique form, software, or process that you use that makes your work easier? Document your process, find a developer to package your software, or package your process as an infoproduct, cd, teleclass, or ecourse.

4) RESELLER OF SERVICES
As a businessperson, your customers will often ask for recommendations for reputable service companies. This puts you in the perfect position to earn commissions reselling those goods and services. Make a list of all the services your customers use. For example, as a web developer my customers use hosting, merchant accounts, shopping carts, newsletter broadcasting services, and domain name vendors. Here is a list of the top 50 reseller programs to get you started. http://www.webaffiliateprograms.com/

5) PARTNER COMMISSIONS
Do you recommend consultants services to others? Often my customers need assistance with proofreading, multi-browser compatibility testing, copywriting, virtual assistance, and animated graphics. I have sought out partnerships with companies in these key areas. When I refer a client to them, they pay me a referral fee and vice versa. Who do you know that you could create similar deals with?

6) ADVERTISING SALES
You may be sitting on valuable real estate and not even know it. If your web site gets lots of traffic or you have a popular ezine, you may be able to earn income through advertising sales. Some ideas for how to package your advertising packages can include banner ads, text ads, sponsorships, partnerships, paid classifieds or business directory listings. Another ideas is to create “co-branded” paid or free ebooks with advertising space.

7) REFERRAL NETWORK
Think about who your audience is, and then ask yourself, what other types of professionals have the SAME target audience. By creating your own referral network, you can charge businesses to become a member and agree to promote them to your audience. This is on the idea of how the 1-800-Dentist concept works. Dentists pay a fee to be part of the dentist network. When someone phones 1-800-Dentist asking for a dentist in their area, they look at their list of dentists and match you up with one bearing the qualifications you are seeking. Then 1-800 Dentist gets a small commission from the dentist for sending them a qualified customer.

For an idea of how this can work in a web application, you could create a preferred network of web developers. Web developing companies pay a small fee to be included in your referral network. Then offer an area on your site where people can search to find a web developer in their area. When a visitor signs up with one of the web developers in your network, you get a commission.

THE PAY PER INCLUSION CLUB
If you are an expert in your field, you can create a community where others can learn your secrets to success. By offering a free level of membership, you can allow visitors to poke around and see that you know your stuff. Then you can offer them a paid membership to your member’s only section. Internet Marketing Challenge is one such community built by Internet Marketers geared toward the aspiring entrepreneurial crowd. CoachVille by Thomas Leonard is another community built for the business/personal coaching audience.

SUMMARY
According to Think and Grow Rich, the wealthy of the world are people who have a brilliant idea that has changed the world. I believe that those who resell those brilliant ideas will become rich. Take advantage of the power of passive income and you too can be working less and earning more!

You can build your passive residual income, I hope this article has given you ideas how to do so.

Other related Multiple Steams of Income Articles:

Multiple Streams of Income

Marketing Your Business Online

Marketing Your Business Online

If you’re new to marketing your business online, or just frustrated, here are a few things to consider before you dive down into the more detailed tasks.

Do You Have Marketing ADD?

By Stephanie Frank

So you have a website, email address, and you’re getting your newsletter out there (well, at least a little bit). You’ve been to seminars, bought information about how to promote your site, and you’re ready to implement.

You decide to start creating keywords for search engines. Then, someone tells you to do pay per click, ezine advertising, write articles, participate in discussion forums, start a blog, update your newsletter, write a sales letter, write a better headline, automate your mailing list, do joint ventures…Ack! This marketing stuff is hard!

It doesn’t have to be that way. Before you dive into the specifics of any marketing campaign, you must know first exactly what you want to accomplish with your efforts. There are 3 major results you will receive with your marketing:

1. Visibility – Visibility is getting your company or product name out there to your marketing. One of the best ways to get visibility is simply to advertise. You can advertise in online or offline publications that are read by your target market – the people who will want to buy your company’s product.

2. Credibility – To get credibility, one must get an endorsement by another person or company. This result is most useful for independent service professionals who need to be known as an expert to get clients. Credibility can be easily produced through writing articles, speaking or press releases.

3. One-To-One Connection – Once you have prospects or customers, you will want to keep them up to date and informed of your products or services. This can be done in the form of a simple thank note, or in a more broad sense through the use of technology such as newsletters. One-on-one connection builds and maintains relationships with your prospects so when they are ready to buy, they come to you.

Once you know the end result you want to achieve, you can then begin to drill down into the specific strategies and tactics that you can use to achieve that end result. For example, if you need credibility and decide to write articles, then study the specific article format that successful article writers use to generate traffic to their website. Get really good at ONE THING and watch your profits soar!

This Marketing Business Online article was brought to you by:

Stephanie Frank is an internationally acclaimed author, speaker and entrepreneur. Take the free quiz “Do You Have What It Takes To Be The Next Accidental Millionaire?” and receive over $1,574 of business building tools and resources at http://www.AccidentalMillionaire.com

I hope you’ve found this article about how to take your business online and market it helpful.

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