Tips on Marketing Your Seminar

Here are tips on marketing your seminar

Sell Seminar Seats Fast

Don’t Want to Wait Weeks Before You Sell Enough Seminar Seats to Meet
Your Minimum Goals? Use These 5 Secrets to Fill Seminar Seats Quickly

By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter

Experienced seminar promoters know that filling events typically requires a lot of work and even more lead time. But there are a few tricks you can use to fill some (maybe even most) seminar seats quickly.

The most obvious and easiest of these seminar marketing secrets are:

• Being the first to offer a seminar on whatever hot topic your prospects are begging for
• Proving that your seminar delivers the results and benefits your customers want
• Offering incredible value (note: this does not necessarily mean offering your seminar at a rock-bottom price)
• Limiting the number of seats … and telling prospects that reservations are being taken on a first-come, first-served basis
• Rewarding prospects who respond quickly

Then there’s the most overlooked way to fill an event fast: Building an incredible relationship with the customers and prospects on your list.

If people know, like and trust you, they’ll welcome communication from you … and eagerly scan (and maybe even read!) the marketing messages you send.

If they REALLY know, like and trust you – and your event meets the criteria above – they’ll race each other to the registration line.

This seminar marketing article by:

Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125. For seven of her most powerful seminar marketing secrets, click here.