Speaker One-Sheet

Speaker One-Sheet

A speaker one-sheet is an important tool that will describe you, the speaker, in the best way possible. Taking some time to have one completed will showcase you as a professional.

What are the Essential Elements of a Speaker One-Sheet?

You meet someone who could hire you for your expertise and services. In the spirit of getting to know you, that decision-maker asks, “What do you speak about?” or “How do you help organizations?” or “Which groups have you worked with?”

These questions become your opening to convey how you assist people and why you’re the one experienced to do so. That’s exactly what a speaker one-sheet does, too. To convey that you’re a “must-have” expert, your one-sheet needs to be written and designed effectively.

Answers Key Questions

Your one-sheet, in effect, succinctly answers these seven questions that decision-makers would ask you in person at a first meeting:

1. How would you describe your area of expertise?

2. Whom do you work with and give presentations to?

3. What are the benefits of hiring you—

for the leaders of the organization?

for the participants in the ranks?

for organizational progress?

4. What have you done that makes you an expert?

5. Which groups have you worked with before?

6. What did participants think of your contribution?

7. How can you be reached for more information?

Well-crafted words on your one-sheet answer these questions in the form of seven corresponding “must-have” elements:

1. Topics/Programs

2. Target Audience

3. Benefits (especially in headlines)

4. Biography

5. Client List

6. Testimonials

7. Contact Information

Adding Personality with Your Brand

Even if you have all of these elements in place, what turns it into a stronger “must-have” piece that represents you? In a word: Personality. Use bold, creative, unique graphics that support your brand, and set you apart from your competition. Follow up with a strong logo and a powerful tag line.

Discover 6 secrets to boost the buy appeal of your one-sheet. What if YOU could know the secrets of a 1st class graphic designer that would help you create amazing marketing materials in a few hours, would you want to know how? Find out now at www.BuyAppealMarketing.com

You are welcome to “reprint” this article on how to design a speaker one-sheet as long as it remains complete and unaltered (including my “about the author” section at the end).

This article about speaker one-sheets was brought to you by:
Karen Saunders is the author of “Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!” Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! Pick up FREE articles, audio classes, eCourse and ezines at http://www.macgraphics.net

I hope you’ve found these tips on one-sheets useful.

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