Free Market Research Using Keyword Tools

by Angela Wills

Audio Version of Article

If you have a website, or even read any information on creating a website, you’ve most likely heard that you should use keywords on your site. Keywords are so much more than just words. Let me give you my definition:

- Keywords or keyword terms are specific terms or phrases that people use in the search engines to find what they are looking for online.

Most of the time people are looking for information. So they type in the keywords relating to what it is they want to find.

What does this mean to you?

It means keywords are a goldmine of information telling you exactly what people want when they are coming to the search engines. It means it’s just silly for you to pick out two or three keywords, slap them on your website and call it a day.

You need to integrate keywords and keyword research into your business and respond to what people are calling out for. Sure you can write about whatever you want, whenever you want online but if no one is looking for that information you’re wasting your effort.

Where do I find MY keywords?

There are plenty of great places to do keyword research. Start educating yourself on what the numbers mean and what the google competition is.

Do a google search for any of the following and you’ll find some great keyword tools:
- SEO Book keyword tool
- Adwords Keyword tool
- Wordtracker free keyword tool
- Wordtracker
- Market Samuri

So, here’s your homework:
- Go find a list of about 100 keywords relating to your market and use them. Use them in your website copy, to create newsletters, to create new products, to write blog posts and anything else that you do for the market those keywords serve.